04th Dec2011

A new type of record label…

by Mrs. Gunn

A repost from Hypebot at

Jay Frank has created a new model record label called DigSin. This particular record label gives all its music way for free and uses analytics to see how to market to the fans. I think it’s interesting he states that albums are really just marketing vehicles and that the music industry should focus on marketing singles because that’s what people want. He will be signing artists for 6 songs each, up to 6 artists.  What do you think? How would he make money from this?


Former CMT, Yahoo Music executive and FutrueHitDNAauthor Jay Frank has just launched DigSin, a new model independent record label. Frank, interviewed here by Ian Rogers on This Week In Music, is a music loving data geek who sees patterns in fan reactions and believes he can harness them to build hits. He’s creating DigSin as a song focused label with artists signed to short six track deals. Fans who sign up get new releases free of charge.

“DigSin is the result of years of examining the new ways music fans find and listen to music,” according to Frank. “We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans.” Frank is releasing a second book “Hack Your Hit” in late January.



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